Good News for Tiktokers:
TikTok launched a marketing program on Thursday to draw in more advertisers with tools to live the success of ad campaigns that run on its popular short video app.
The program will allow brands and marketers to run ad campaigns on its app, that at the present has about 20 certified partners including digital marketing platform MakeMeReach and data analytics company Kantar, TikTok said during a blog.
TikTok’s advertising business remains nascent, but the corporate owned by China’s ByteDance has become a well-liked place for brands that aim to succeed in the app’s young audience, who flock thereto for lip-syncing, dancing and comedy sketch videos.
ByteDance has been ordered by U.S. President Donald Trump to divest TikTok’s operations within the country amid security concerns over the private data it handles.
Microsoft Corp and Oracle Corp are among the suitors for the assets. However, China’s new rules around tech exports mean the sale of TikTok’s U.S. operations may need Beijing’s approval.
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